Broadcasting American Identity

Debates about the merits and limitations of strategic communication have featured prominently recently in the media. Specifically, the State Department’s new media liaison Dana Shell Smith made a presentation at the University of Delaware entitled, « Dousing the flames: Public Diplomacy in action, » reports UDaily.

In her capacity as liaison, Shell Smith « will be one of the select few US officials who will appear regularly on Arab television, radio and regional newspapers to present the US point of view on key Middle East issues, » continues the site.

« While diplomacy happens at official levels, the relationships built between people give a better understanding of the US and who Americans are as people, » remarked Shell Smith during the presentation.

Shell Smith suggested three ways the US can be most effective in public diplomacy efforts in the Middle East: 1) policy changes, 2) not talking over or ignoring other opinions, and 3) speaking the indigenous language to show respect for indigenous culture, continues UDaily.

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